While searching on Google recently, I spotted an AdWords ad:

You’ve probably noticed that too. If you subscribed to many mailings or newsletters than you probably read at least a couple of promotions of The Rich Jerk. But…

What do you think the first time you saw such ad? Yea, whoever he/she who wrote such ad should be a jerk. I agree, in fact I smiled thinking this is just a trick to get you click.

If that was the purpose of the ad, then it did the job. Before I realized, I’ve clicked on the ad and found myself reading the sales copy of the product (it’s a $97 ebook). The headline again could possibly offended many of us, but that is what drew me to read more.

So first the tactic to get you click, and later a short headline that simply say Don’t waste my time…. I rarely see this tactic in use, if ever, do you?

For the quality of the copy, it sure is a compelling one. I bought that e-book just to find out what he has to offer and I’ll review it as soon as I have the chance to read it, probably this weekend. Come at 47 pages, I think I can finish it in one sit.

Read the sales letter and see what I mean. While I don’t urge you to be that bold if you don’t want to we surely can learn something from such a strong copy.