Every once in a while, I have stumbled upon really good white paper. This is one of them. Performic and eTailing Group recently released a white paper studying the customer experience on a variety of affiliate web sites.

The new research reveals new opportunities for growth. The good news is, many of them can be cost-effectively adopted by small and large publishers.

The paper discusses different merchandising toolsets such as brand/tactical strategies, search/shop/sort, sort options/product compare, traditional merchandising tactics, promotional merchandising tactics, gifting, content, tools, community, profiling/marketing and customer service across four distinctive affiliate web publishers sectors:

• Comparison shopping
• Loyalty & rewards
• Community & content
• Shopping/promotions

Download: Performics.