Performics (a performance-based marketing division of DoubleClick) announced its OrangeLinks program, an easy and productive way to accses, receive and activate new links for any or all of your approved advertisers. The live links will be delivered via email or FTP.

With OrangeLinks, you will be prompted to:

• Choose to receive OrangeLinks for all of your approved advertisers or only for specific advertisers.
• Choose whether you want to receive your OrangeLinks via email or FTP.
• Customize your OrangeLinks settings by selecting text links, banners, ad sizes and promotion types.

Publishers who sign up to receive OrangeLinks for any or all of their approved advertisers will receive updated links every 24 hours. OrangeLinks can be delivered via email as an Excel attachment or via FTP.

This is just another optional feature in Performics. The timing has nothing to do with Commission Junction’s Link Management Initiative.

Reference: New JavaScript Links for Commission Junction.