The holiday season is coming. For online retail type sites, revenue from holiday sales can contribute as much as 25 percent or more to the whole revenue of the site for the year. Do you have a special plan to face the upcoming buying season? 37signals offers some interesting tips and ideas to boost your business and prepare for the rush.

37signals has many different ideas in 7 categories with examples to help you improve the customers experience at your site: gift finders, gift cards and certificates, shipping, returns, gift wrap, home pages, and miscellaneous.

It’s only 55 days before Christmas, but if you can implement some of the strategies to prepare your site for this then you can take advantage from your existing traffic and increase your conversion.

Better get going!

Link: Holiday E-Commerce Ideas.