Seth Godin has made available a new e-book titled Flipping the Funnel, covering his believe about some of the new Web 2.0 applications (flickr, del.icio.us, squidoo and others) as word of mouth tools. How you can turn your customers into salespeople.
Your friends and customers are two or the biggest assets that are underused. Give them […]

If you are seriously into niche marketing, chances are you are going to collect the tools that let you produce things faster and better. Nowadays I seldom recommend anyone to use those template-based website anymore, unless on very rare occasions. Most of the time, I suggest a blog or content management system.
The point is, why […]

Next time you release a product or have any interesting event worth telling, do yourself a favor by trying out this old strategy. It is still working well. Not only that, it gives extra benefit to you as well. Most marketers don’t realize about this yet. What’s the tactics I am talking about? Press release.
If […]

By now, you have a content-rich website with some of revenue sources scattered through the pages. You can create a handful of product pages and then channel all the other pages to these set of pages or link directly to the merchant’s product sites if you are promoting affiliate programs. The choice is yours.
To start […]

The holiday season is coming. For online retail type sites, revenue from holiday sales can contribute as much as 25 percent or more to the whole revenue of the site for the year. Do you have a special plan to face the upcoming buying season? 37signals offers some interesting tips and ideas to boost your […]