I have just received an email from Amazon — probably others who beta test aStore too — with the information about what are coming in the next version of Amazon aStore (read my review and walkthrough here).

• Build and maintain multiple aStores using a single Associate ID
• Specify products to feature on Category and Sub-Category pages
• Create multiple instances of individual categories and sub-categories (e.g. Beatles Music and Rolling Stones Music)
• Feature up to 54 products on the front page of your store rather than the current limit of nine
• Write longer custom product descriptions
• Better control the layout and design for use in frames by providing the capability to remove the store header and category navigation

Seems like they are actually listening to their associates. Limiting a handful products on the front page is quite annoying. With 54 products, that might be a bit too much but I am sure as flexibility kicks in, Amazon associates are more creative in creating their own aStore.