It is pretty exciting to see Amazon keep working on aStore beta. Today I have just received an email about the program, announcing many updates which include:

• For those of you linking from your website to your aStore rather than embedding it, we have added the capability to put a link back to your website in the store navigation.
• Advanced users can now remove both the header and category navigation when embedding the aStore within existing websites.
• The custom product description length has been extended, allowing you to say more about the products you recommend to your customers.
• Product detail pages now display a “crossed-out” list price followed by the Amazon.com price.
• The page title in the browser now displays the name of the aStore combined with the category name or product name, making aStore more search-engine friendly.

We could expect many updates before it actually gets out of beta.